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Google Search Console vs Bing Webmaster Tools

Both tools are free and both answer the same question for different search engines: is my site found, and does anyone click? Here is how they differ and when each one matters.

Updated

The short answer

Use both. Search Console tells you about Google, and Bing Webmaster Tools tells you about Bing. Setting up the second one takes a few minutes because Bing can import your sites from Google.

What they have in common

  • Performance reports with clicks, impressions, click-through rate and average position.
  • Sitemap submission and status.
  • URL inspection, to see how a single page is indexed.
  • Alerts about crawl and indexing problems.
  • Verification of site ownership before any data is shown.

Where they differ

  • Search engine. Search Console covers Google. Bing Webmaster Tools covers Bing, whose results also feed products like Yahoo and DuckDuckGo.
  • Page experience. Search Console includes Core Web Vitals and mobile usability reporting for Google’s ranking signals.
  • Instant updates. Bing supports IndexNow, a protocol for pushing page changes to the search engine as they happen.
  • Import. Bing can import your sites from Search Console. Search Console has no import from Bing.
  • Data volume. Most sites get far more impressions on Google than on Bing, so Bing’s numbers are smaller. They are still a separate source of visitors.

Which should you set up first

Start with Search Console, because Google usually sends the most traffic. Then set up Bing Webmaster Tools by importing from it. After that, the work is looking at both regularly.

Reading them together

Switching between two tools for every site gets slow. Trafficfolio shows Google Search Console and Bing Webmaster Tools data side by side for each site, and adds up the totals across all your sites. See how to see several sites in one place.

Questions

Do I need Bing Webmaster Tools if most of my traffic is from Google?

It is worth it. Setup is quick, it is free, and it shows Bing-specific indexing problems that Search Console cannot.

Which tool has more accurate data?

Each is the source of truth for its own search engine. Their numbers should not match, because the engines have different traffic.

Can I use one dashboard for both?

Yes. Trafficfolio connects both and shows them together for every site.

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